Wholesale only
Free retail planning tool
Wholesale Vape Landed Cost & Margin Calculator
Turn case pricing, freight, fees and expected loss into a usable per-unit cost. Then calculate the minimum selling price needed to reach your target gross margin.
Step 1
Enter the order
Use one product and one case configuration at a time.
Transparent methodology
What the calculator includes
Landed cost is the amount tied up in an order before the first unit is sold. This tool starts with merchandise cost, then adds order-level freight, tax and payment or handling fees. It divides that total by expected sellable units rather than purchased units, so a documented loss allowance is carried by the stock that can actually generate revenue.
Total landed cost = case cost + freight + inventory tax + fees
Sellable units = purchased units × (1 − expected loss rate)
Unit cost = total landed cost ÷ sellable units
Target selling price = unit cost ÷ (1 − target gross margin)
Use comparable order terms
Run separate calculations when suppliers quote different case packs, payment methods, freight terms or destinations. A low case price can become the more expensive option after freight and fees, while a larger order can reduce unit cost but increase cash tied up in slow inventory.
What it does not decide
The result is a planning estimate, not tax, legal or accounting advice. It does not determine whether a product may be sold in a jurisdiction, predict demand, include overhead or guarantee that a retail price is competitive. Confirm current product status, case quantity, freight, tax treatment and account pricing before relying on a purchase decision.
Practical review checklist
- Use the exact SKU, strength, pack and case configuration in the quote.
- Separate recoverable sales tax from tax that becomes part of inventory cost.
- Base the loss rate on actual receiving and return records.
- Compare the result with sell-through and available cash before increasing case count.
- Save the dated quote and exported calculation with the purchase record.
Common questions
Landed cost questions
Is gross margin the same as markup?
No. Markup compares profit with cost. Gross margin compares gross profit with sales revenue. A 40% gross margin requires a higher selling price than a 40% markup.
Should sales tax be included?
Include only tax that becomes part of inventory cost. Do not automatically add recoverable or separately collected tax. Ask a qualified adviser how the rule applies to your business and state.
Why divide by expected sellable units?
Damaged, defective or missing units do not produce sales revenue. If loss is documented and reasonably expected, the remaining units must carry that portion of the order cost.
Does the calculator save order information?
No. Calculation happens locally in the browser. A CSV is created only when you choose to download your result.